Thermal maps are color-coded maps designed to visually connect the numerical data with the relevant store location. The maps provide perspective for management, which is not easily disseminated from tabulated data. The maps help decision makers fully understand, identify and measure traffic trends. These maps can measure the impact of marketing and sales efforts on traffic patterns and revenues. The system reports and maps enable management to makes the right decisions regarding marketing, personnel, store layout and operating procedures.
The user can customize reports using the powerful report generator interface. The parameters provided by the maps can be tabulated for the purpose of further analysis, better decision-making and improved results.
This map displays a thermal representation of target counts throughout the facility at any given time interval. The user can see the changes in counts as function of time and location. The user can define zones of interest on the map associated with a specific location in the store and zoom in to obtain more detailed results.
This map shows all target tracks throughout the facility. The user can analyze the general pattern of the tracks or can analyze each track separately, in this case the individual stoppage time reflected on the map, each track can be color coded to represent velocity, dwell time and more.
Uninterrupted stoppage is defined as the maximum time that an individual stopped at a specific location, in case where the individual left and returned to the same location, the uninterrupted stoppage timer restarts.
This ‘thermal’ map displays the maximum uninterrupted stoppage time in each location per the user defined time interval, the user can see the changes of the map with time and define zones of interest that associated with a specific product and reflect the map output accordingly.
The map displays the total time that targets have been stopped in each location, each location stoppage time is the sum of all target’s stoppage time. The user can see the changes of the map with time and define zones of interest that associated with a specific product and reflect the map output accordingly.
This thermal map provides the decision makers the important information of number of targets that stopped longer than a defined threshold in each location, the user can choose to see how many targets passed each location without stopping and to see the ratio of stopped Vs. total targets. This important map is key element for evaluating the attractiveness of each location to the potential buyers.
The user can see the changes of the map with time and define zones of interest that associated with a specific product and reflect the map output accordingly.